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VIBGYOR

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An innovative online educational platform designed to enhance student learning across all age groups

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Problem Statement

 

In today's evolving educational landscape, students and teachers face challenges that impede effective learning. Traditional models often lack personalization, flexibility, and engagement. Students struggle with complex concepts, delayed feedback, and limited access to tailored resources. Teachers find it difficult to reach diverse students, provide personalized instruction, and manage workloads efficiently.

Proposed Solution

 

Vibgyor, an online educational platform addresses these issues by enabling one-on-one student-teacher interactions (along with the traditional methods), personalized module delivery, and direct communication via messaging or video calls.This solution aims to create a more effective, accessible, and engaging educational experience for both students and teachers.

1. Market Research

 

Initially, we conducted brainstorming sessions and market research to conceptualize the platform idea.The first step was Market Research, where I meticulously identified our target audience—students seeking personalized learning experiences and teachers looking for efficient teaching tools. Analyzing competitors provided crucial insights into existing platforms, their strengths, weaknesses, and user feedback. Additionally, assessing market trends helped identify emerging tools and methods to ensure the platform's relevance and competitiveness. This phase guided our strategy to differentiate our platform by emphasizing personalized learning modules and interactive teaching tools.

1.1 Identifying Target Audience:

 

  • Students (Age 8+ recommended)

  • Tearchers

  • Parents - monitor activity of children

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1.2 Competitor Analysis

 

I performed a thorough competitive analysis that offered valuable insights into the features, functions, user flows, and content of market giants like Byju's, Vedantu & Khan Academy. By comprehending these aspects of competitor’s products, I want to strategically create a solution aimed at delivering a superior product and user experience.

1.3 Assess Market Trends

 

By assessing market trends I ensured our platform remains relevant and competitive. I analyzed current educational technologies, emerging tools, and industry reports. This helped identify popular features, user preferences, and future directions in online education, guiding our platform's development to meet evolving market demands effectively.

2. User Research

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User Research was integral to understanding the specific needs and preferences of our target users. Through surveys and interviews with students, teachers, and educational institutions, we gained insights into their pain points, such as limited accessibility and engagement issues in traditional learning settings. Creating detailed user personas helped us tailor the platform to address these challenges effectively, ensuring it met diverse user expectations and learning styles.

2.1 User Reviews Of Competitor Apps:

 

To gain deeper insights, we examined user reviews on platforms like Byju's, Khan Academy, and Vedantu. This helped us identify common pain points such as:

  • Technical Issues: Frequent bugs, slow loading times.

  • Content Quality: Outdated materials, lack of engaging content.

  • Accessibility: Limited features for differently-abled users.

These insights were pivotal in shaping our approach to Vibgyor's development, ensuring we addressed these gaps effectively.

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2.2 Mixed Method Research:

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I performed surveys and interviews whose reports can be found below

User Survey

User Interview

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2.3 User Persona:

 

After interviewing various potential users I made these personas depicting the user's needs and expectations from the platform, goals & motivations, and challenges faced by the users.

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2.4 User Journey Maps

 

Based on the customer's experience I made their journey maps to visualize their interaction with our competitor apps.

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3. Technical Research

 

I collaborated with the development team to complete technical research focused on selecting the right technologies and frameworks to support our platform's scalability, security, and user interface. Integrating features like real-time messaging and video calls required robust technical solutions to enhance user interaction and accessibility. This research phase ensured that our platform could deliver seamless user experiences across various devices and network conditions.

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3.1 Platform Architecture:

 

Vibgyor requires scalable video calling, secure payment gateways, and a responsive web/mobile interface. Key technologies like WebRTC, cloud services, and agile development are essential for reliability, security, and scalability to support its growing user base and educational needs

3.2 Data Security & Privacy:

 

I ensured strong data privacy and security by researching user concerns, collaborating on encryption and consent features, and validating these through usability testing, aiming to build user trust in our platform's data protection.

4. Business Model Research

 

By analyzing competitors' business models through thorough cost analysis and revenue strategy research, we developed sustainable monetization strategies for Vibgyor. Khan Academy operates on a donation-based model, focusing on platform development, content creation, and operational expenses while collaborating with educational and technology partners to enhance content quality. Byju's utilizes a subscription model for paid courses and tutoring services, supported by substantial investments in marketing and technology infrastructure through venture capital funding. Vedantu employs subscription and pay-per-course models, investing in tutor hiring, technology development, and marketing with venture capital support, and collaborates extensively to expand its user base and service offerings.

4.1 Revenue Streams: ​

 

  • Subscription Models: Monthly and annual plans for unlimited one-on-one video tutoring.

  • Freemium Plans: Basic content with premium features available through subscriptions.

  • Pay-Per-Course: Flexibility for users preferring individual course payments.

4.2 Cost Analysis:

 

  • Development Costs: Includes creating the website, app, video call infrastructure, and interactive content.

  • Operational Costs: Covers ongoing expenses like server maintenance, customer support, and content updates.

  • Funding Sources: Identified potential funding from venture capital, angel investors, and educational grants.

  • Investor Engagement: Working with investors aligned with Vibgyor's mission of personalized and accessible education.

4.3 Partnership Opportunities:

 

  • Educational Institutions: Offer online tutoring and resources.

  • Technology Companies: Integrate AI-driven tools and interactive features.

  • Content Providers: Enhance the platform with diverse learning materials.

  • Corporate Sponsors: Fund scholarships for underprivileged students.

Final Outcome & Key Takeaways

 

In conclusion, each research phase—from market and user research to technical development, content creation, and user testing—played a crucial role in shaping our online educational platform. By understanding market trends, user needs, and technological requirements, we created a platform that not only meets educational demands but also enhances learning experiences for students and facilitates effective teaching for educators.

© Copyrights Divyansh Singh 2025. All Rights Reserved.

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